Scrum50 was given the creative challenge to pitch a website that increased the desirability of the brand, acquisition and engagement. The team wanted consumers to reappraise the taste of super premium vodka, add substance to style, and be relevant to the shifts in culture.
Our approach was to dive headlong into Belvedere’s partnership with Janelle Monae, to toast the bold & the beautiful, to new femininity, to a beautiful future.