Our team was tasked with updating the visual representation of HP Instant Ink to support its new brand identity. With bright colors and clean layout design, we capture the attention of new customers in-store and online, and familiarize them with the service.
Creative directors: Brian Hutter & Karen Dunbar, Associate creative directors: Ryan Swierczek & Nitin Budhiraja, Senior art director: Maddie Mafilios, Associate art director: Autumn Ballard, Senior copy writer: Basil Inferra, Copy writer: Nick Lamando