This year at the International Sign Expo, HP reinvented the trade show experience for their six latest Latex printers. 17,000 print service providers witnessed a world where printing is the question, YES is the only answer. The TracyLocke team created YESVILLE — four unique rooms spanning 3500-square feet. Featured is an exploration of logos for this incredible experience.
Creative directors: Brian Hutter & Karen Dunbar, Associate creative directors: Ryan Swierczek & Nitin Budhiraja, Senior art director: Maddie Mafilios, Art director: Erica Tranquillo, Associate art director: Autumn Ballard, Megan Reese, Ana Vivoni, Copy writer: Liz Roland