At Unleashing Print, the premier tradeshow of the printing industry, HP wanted to showcase the magic of their printing capabilities. The TracyLocke team created Wonderland, a visually stunning storytelling experience that catered to over 2,500 attendees. The Wonderland concept was such a success that it was then retrofitted to be featured in other tradeshows and HP events.
Creative directors: Brian Hutter, Associate creative directors: Ryan Swierczek, Nitin Budhiraja, Chris DeSalvo, Senior art director: Maddie Mafilios, Art director: Erica Tranquillo, Associate art director: Autumn Ballard, Corina Dypko, Copy writers: Liz Roland, Sasha Dias