TracyLocke and HP partnered together to welcome GIS professionals to the future, where unforeseen opportunities and uncharted territories of science and space are just waiting to be mapped out. From the discovery of water on Mars to the deepest, darkest depths of Earth’s ocean, TracyLocke immersed attendees in these exotic, rarely before seen environments through breathtaking HP outputs and VR / MR experiences. And while they’re on this inspiring journey they’ll see and learn about HP’s breakthrough precision, speed and security.
Creative directors: Brian Hutter, Associate creative directors: Chris Deslavo, Senior art director: Maddie Mafilios, Art director: Erica Tranquillo, Autumn Ballard, Senior Copy Writer: Jack Spicer, Copy Writer: Sasha Dias
At Unleashing Print, the premier tradeshow of the printing industry, HP wanted to showcase the magic of their printing capabilities. The TracyLocke team created Wonderland, a visually stunning storytelling experience that catered to over 2,500 attendees. The Wonderland concept was such a success that it was then retrofitted to be featured in other tradeshows and HP events.
Creative directors: Brian Hutter, Associate creative directors: Ryan Swierczek, Nitin Budhiraja, Chris DeSalvo, Senior art director: Maddie Mafilios, Art director: Erica Tranquillo, Associate art director: Autumn Ballard, Corina Dypko, Copy writers: Liz Roland, Sasha Dias
Feminist Friday is an initiative in which a few work friends and I began wearing feminist and empowering teeshirts every Friday. It slowly gained steam and is now a TracyLocke, company wide, initiative in which every last Friday of the month everyone shows their support by wearing buttons and feminist swag. Follow @femme_art_fridays on instagram for more!
HP approached TracyLocke for a sub-brand reboot. Z by HP features workstations and workbooks built for technical and creative professionals who demand pro-grade performance.
Scrum50 was given the creative challenge to pitch a website that increased the desirability of the brand, acquisition and engagement. The team wanted consumers to reappraise the taste of super premium vodka, add substance to style, and be relevant to the shifts in culture.
Our approach was to dive headlong into Belvedere’s partnership with Janelle Monae, to toast the bold & the beautiful, to new femininity, to a beautiful future.
After a ladies lunch time conversation at work, a few of us recognized that we weren’t alone in being uncomfortable using our work place bathrooms to do the doo. Women were driving home, finding local public restrooms, or just holding it. In an effort to make the work place a more comfortable place, we proposed posting posters in the ladies stalls that encouraged a healthier lifestyle.
Creative director & copywriter: Karen Dunbar, Co-conceptors: Rachel Johnson & Autumn Ballard
This shopper marketing execution features the HP Tango, the world's first smart home printer, a stylish necessity in every young professionals home.
Creative director: Brian Hutter, Associate creative director: Ryan Swierczek, Associate and art directors: Autumn Ballard, Brianna Sienkewicz, Matthew Ramirez, Associate and copy writers: Sasha Dias, Liz Roland
In my spare time I love to experiment with lettering out my non-design passions, like Crossfit, ice cream, and a great bowl of pho.
This year at the International Sign Expo, HP reinvented the trade show experience for their six latest Latex printers. 17,000 print service providers witnessed a world where printing is the question, YES is the only answer. The TracyLocke team created YESVILLE — four unique rooms spanning 3500-square feet. Featured is an exploration of logos for this incredible experience.
Creative directors: Brian Hutter & Karen Dunbar, Associate creative directors: Ryan Swierczek & Nitin Budhiraja, Senior art director: Maddie Mafilios, Art director: Erica Tranquillo, Associate art director: Autumn Ballard, Megan Reese, Ana Vivoni, Copy writer: Liz Roland
In my love of concept, exploration, and the pursuit of knowledge, I presented the fiction piece Invisible Cities, by Italo Calvino, which details the adventures of Marco Polo, as a museum exhibit. The exhibit is constructed to reveal each of the 55 cities depicted in Calvino's writing as they existed when Polo saw them.
TL All is the embodiment of our responsibility to rid our industry of its legacy prejudices… This industry is notoriously behind when it comes to creating a culture of inclusion and acceptance for all orientations, genders and sexualities. We want to be on the forefront in the movement to change this. That’s why throughout the month of June TracyLocke will celebrate Pride month in support of - and as part of, the LGBTQ+ community. Hugh Boyle, CEO of TracyLocke
Pieces include: social posts, informative, desk drops with poster art by 6 artists (including myself), and individual pledges to support the LGBTQ+ community and continue to educate ourselves.
Our team was tasked with updating the visual representation of HP Instant Ink to support its new brand identity. With bright colors and clean layout design, we capture the attention of new customers in-store and online, and familiarize them with the service.
Creative directors: Brian Hutter & Karen Dunbar, Associate creative directors: Ryan Swierczek & Nitin Budhiraja, Senior art director: Maddie Mafilios, Associate art director: Autumn Ballard, Senior copy writer: Basil Inferra, Copy writer: Nick Lamando